Shifting is Giving
If you are a nonprofit registered in the US, chances are you are already able to be selected as a gift on Shift My Gift. However, Shift My Gift also enables nonprofits to create their own campaigns which extend their fundraising reach to the friends and families of supporters. How? A Shift My Gift Fundraising Campaign encourages supporters to celebrate any occasion by diverting money which would have been spent on gifts they don't want or need, to the cause they love—yours. Simply register for a nonprofit account with Shift My Gift and follow the simple steps below.
1. Create a landing page.
Once registered, any nonprofit may create and customize a Shift My Gift fundraising landing page through a simple, one-step process. This page includes a brief description of the Shift My Gift concept, encouragement to support their campaign, and a simple process to enable supporters to create their own event. The nonprofit shares the link to this fundraising landing page through their own channels such as e-mail, newsletters, or on their website.
When supporters arrive at Shift My Gift, they quickly understand the Idea and opportunity,
and then can quickly and easily create an event of their choosing (Birthday, Holiday,
Housewarming, Anniversary, etc) where the nonprofit creating the campaign will be
pre-selected as a designated gift. Nonprofits can track how many supporters create occasions from the campaign.
3. Spread the word
Supporters invite their friends and family via email, Facebook, Twitter to help them celebrate by "Shifting their Gifts"!